eBook: Viral Marketing
The concept of viral marketing is simple!
Implement an entity that is so compelling, so interesting, so valuable, that anyone who comes in contact with it immediately has the desire to share it with someone (or everyone) they know.
In other words, it’s viral.
But only in the sense that once that entity is out there, it takes on a life of it’s own, spreading and multiplying like some powerful yet non-threatening virus!
There are numerous and creative methods that can be implemented for viral marketing. But in order to be effective, any method chosen needs to contain these same three primary ingredients (in one form or another)…
- content or characteristic that is valuable, useful, entertaining, etc.
information about you, your business, and/or your products
encouragement and/or means to pass the viral entity along to others
This ebook has more details …
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