Marketing: Newsletter Publications
If the value of a mailing list is gold, publishing a newsletter would have to fall into the platinum category.
Naturally, you can keep in touch with your mailing list members without a newsletter, but why pass up the opportunity to gain their respect and trust on a regular basis.
If you merely contact your list members on a random basis, you risk the possibility that they’ll forget who you are. Or even worse, what your product or business is all about.
With a newsletter, you have the perfect opportunity to step into the privacy of their homes on any given day of any given week or month. You decide. And once you do – and you arrive at their inbox – you have their undivided attention.
At least, that’s what you’re hoping for. Their undivided attention.
The first thing you have to do, of course, is develop a newsletter that your readers will be hungry to devour, from top to bottom.
You will find more details in this ebook …