SEO Content Marketing: Copywriting Fundamentals



SEO Content Marketing

SEO Content Marketing: Copywriting Fundamentals

A copywriter is a person that writes copy for different products and purposes. Some of the most familiar pages that you recognize are sales pages. While this is one of the most popular requests a copywriter receives there are plenty of others, including writing press releases, material for trade magazines, articles, white papers and brochure content.

The benefits of being a freelance copywriter is that you are your own boss.

You do not require many overheads and basically need to have access to a computer and the internet. You can literally work from anywhere in the world you choose.

While being your own boss is great, it takes discipline to stick with a regular schedule and get your work done. It is very easy to start work late or take a day off whenever you choose. If you do this too frequently your business will suffer.

Just as with any brick and mortar business, running a copywriting business takes time, dedication and effort. Of course you can still set your own hours and take on only those projects that really interest you. Just make sure that you are earning enough to cover all of your expenses.

One of the main attractions for writers to become a copywriter is that they often see it as a way to make more money. While it is true that expert copywriters can rake in lots of money, a new copywriter is not going to do the same.

Because you are working for yourself you can set your own prices. One way to do this is to determine how much money you need to earn each week or month. Then decide how many hours you are willing to put into your business.

Your next step is to divide the hours into the dollar amount and you will determine an hourly rate. It is not unheard of for experienced copywriters to charge as much as $750 for 8 hours of work. Compare this to a less experienced copywriter who charges around $400 for the same number of hours.

In this ‘ Copywriting Fundamentals ‘ pack, you will find the following topics :

  • Report
  • Posters
  • Mini Report
  • Infographic
  • Checklists
  • Articles

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