12 WordPress SEO Hacks to Boost Your Business Website Traffic

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Schedule these tasks in your calendar to make your blog traffic soar!

1) Post New Stuff Regularly

Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.

Also size matters when it comes to content. Generally longer content ranks higher than shorter content. So strive to make your post at least 500 words.

2) Create a Keywords List

If SEO is a priority, then you’ll want to develop a keyword list. This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.

Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.

Hint: if you want a really targeted keyword list, hire an SEO expert!

3) Install an SEO Plugin

This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.

A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.

Again, this is something your web designer or an SEO professional can easily install for you.

4) Hand Submit to Search Engines

What good is a site if no one can find it? That’s why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.

You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help – they can actually hurt you.

Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.

The best practice is to manually submit your site to search engines yourself. WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.

If unsure, just ask your webmaster or SEO Specialist to set up these accounts.

5) Add Tags to your Posts

WordPress, straight out of the box, comes ready to embrace search engines. The tags features is one of those SEO friendly features you should take advantage of.

Be sure to add relevant keyword-rich tags to every post you publish.

6) Leave Comments on Other Blogs

Start linking more to other people’s posts on their blogs and encourage them to link back to you.

One search engine factor that Google considers is backlinking. A website that has more backlinks is considered more of an authority site and gets higher rankings.

7) Block Spam Comments

When people leave comments on your blog, it counts as content to Google. So if you have a website about DIY crafts and someone leaves 5 comments about “cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.

So blocking spam comments from posting to your blog will improve your SEO – as well as make your real blog readers happy.

8) Internal Linking

One easy way to get more traffic is to add internal links to your blog posts.

For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to “Other Related Articles You May Enjoy”: 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.

9) Use Image Alt Tags

For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.

Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance. So adding Alt tags helps Google find and include your images when someone does an image search.

10) Tweak Blog Post Titles

If you quickly wrote titles to your blog posts before, take time to review them first before publishing.

Your blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.

11) Add Social Media Sharing Buttons

When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.

So making it easy for readers to share your posts helps others Tweet and share your great content!

12) Update Your Theme

Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.

Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.

It’s smart to make sure your theme programming isn’t bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that’s why we only provide custom designed and built WordPress themes for our clients.

Boost the Productivity of Your Website With WordPress Plugins

When it began in 2003, WordPress was just a “blogging platform”. Then, what led to its engrossing popularity? What made WordPress the top choice or Website developers? Since its release, WordPress has been evolving with each passing day. It has been working over the years to improve its interface, functionalities, and services. Among its various commendable moves it has been making towards improvisation, one of the biggest was to offering WP plug-ins to the users. To remind you, plug-ins are the tools that allow users to add certain additional functionalities to their existing websites, making them more productive. Let us have a look at the key benefits of using WordPress plug-ins to build your websites:

Enhanced Security

Since WordPress is an Open-Source platform where professionals from across the world work altogether, data security was the first concern of users. Thanks to the various WordPress plugins that ensure complete security today. The idea behind years of IT security has culminated into one unique plugin, ‘Security Ninja’. It is a plugin that secures both the developer’s as well as their client’s information creating a secure online experience.

Booking and Email Forms

While WordPress is a direct rival to Blogger, it has taken up the crown with its widget functionality. There are certain WordPress plugins out there allowing webmasters create email and booking forms without coding. This is great for small businesses wanting to build a user-friendly platform for their customers to render their information.

Effective SEO

There’s no doubt that WordPress is the only platform to offer the maximum numbers of marketing plugins. With a plethora of SEO plugins to choose from, it offers a distinct advantage. This is because SEO is today the most powerful tool for any website or blog to retain its online presence. So, if you want your website to be viewed and reviewed by a large number of visitors, equip your website with WordPress SEO plugins to increase your search engine rankings.

Increased Support

WordPress is a real advantage for those who run e-commerce or product sales business. With the Live Chat plugin for WordPress, you can interact and discuss issues with your customers in real time. Customers love it when they get the opportunity to talk to a real person. So, if you to build long-term, reliable relationship with your customers, add the live chat feature to your website.

Social Media Sharing

WordPress offers the easiest format to install SM plugins allowing you to add social media buttons to your websites. This provides users a way to share your content on their social media channels, which further helps you in enhancing your brand recognition. So, if you want to expand your brand awareness and customer base, you need to have easily accessible share buttons on your WordPress sites.

Try it out by using the share buttons given below.

Conclusion

WordPress plugins are additions to your website making it as good as you want it to be. All you need to do is to use the right plugin for the right purpose to take advantage.