Why using .local as your domain name extension is a BAD idea!

Mar 18, 2023

As a leading provider of SEO services in the business and consumer services industry, ClubMaxSEO understands the importance of choosing the right domain name extension for your website. In this article, we will explain why using .local as your domain name extension is a bad idea and provide you with valuable insights to make an informed decision.

Understanding Domain Name Extensions

Before we delve into why .local is not an ideal domain name extension, it is essential to understand what domain name extensions are. Domain name extensions, also known as top-level domains (TLDs), are the suffixes or the last part of a website's URL. They play a vital role in defining the purpose or nature of a website and can have a significant impact on its search engine rankings.

The Drawbacks of Using .local

While some may argue that using .local as a domain name extension can be a creative choice, it comes with several significant drawbacks that outweigh any potential benefits:

1. Incompatibility with DNS Resolution

One of the most significant issues with .local as a domain name extension is its incompatibility with DNS (Domain Name System) resolutions. DNS is the system responsible for resolving domain names into IP addresses, allowing users to access websites through their browsers. Unfortunately, .local is used as a reserved domain for local area networks (LANs) and can cause conflicts and confusion in DNS resolution processes, leading to issues with accessibility and potential technical difficulties for website visitors.

2. Limited Online Visibility

Choosing a domain name extension that is not widely recognized or associated with credibility can limit your website's online visibility. While some search engines may still index .local domains, many others may treat them as untrustworthy or spammy, potentially impacting your search engine rankings. A domain name with a more recognized and reputable extension, such as .com, .org, or .net, can help establish trust with both search engines and users, enhancing your online visibility and credibility.

3. Potential SEO Challenges

In the competitive world of search engine optimization (SEO), every aspect of your website can impact your rankings. Using .local as your domain name extension may pose SEO challenges, as search engines might not prioritize or value it as much as other widely recognized extensions. A strong, relevant domain name extension could contribute positively to your SEO efforts, helping you outrank competitors and attract targeted organic traffic to your website.

Choosing the Right Domain Name Extension

Now that you understand the drawbacks of using .local, it's crucial to explore alternative domain name extensions that can better serve your website's purposes and objectives:

1. .com - The Gold Standard

.com is undoubtedly the most globally recognized and widely used domain name extension. It represents commercial websites and is suitable for a wide range of businesses and organizations. Choosing a .com domain can improve your website's credibility, increase trust from users and search engines, and make it easier to remember. If .com is not available for your desired domain, consider exploring alternate industry-specific extensions.

2. Industry-Specific Extensions

Various industry-specific domain name extensions have been introduced in recent years, catering to specific sectors or niches. For example, if you operate a tech-related business, choosing a .tech domain extension can help you establish niche authority and attract your target audience. Similarly, using .restaurant for a dining establishment or .edu for an educational institution can enhance relevancy and improve user perception.

3. Country Code Top-Level Domains (ccTLDs)

If your business primarily serves a specific geographic region, opting for a country-specific domain extension, such as .us, .ca, or .co.uk, can boost local search engine rankings and targeted traffic. ccTLDs not only enhance local relevance but also signal to search engines that your website is tailored to a particular country or region.


In summary, using .local as your domain name extension is a bad idea due to its incompatibility with DNS resolution, limited online visibility, and potential SEO challenges. By choosing a more recognized and relevant domain name extension, you can enhance your website's credibility, improve search engine rankings, and attract targeted organic traffic. Consider options like .com, industry-specific extensions, or country code top-level domains (ccTLDs) to optimize your website's performance and achieve your business goals.

Sean Woodle
SEO is such an important aspect of website management. It's great to see articles addressing lesser-known factors like domain name extensions.
Oct 16, 2023
David Manson
Great read! Choosing the wrong domain name extension can 🙅‍♂️ affect your website's SEO ranking.
Oct 13, 2023
I never thought about the implications of using .local as a domain name extension. This article provided some valuable information.
Sep 27, 2023
Susi Robichaux
The choice of domain name extension can make a big difference in online visibility. Thanks for pointing out the potential pitfalls of using .local.
Sep 5, 2023
Leslie Lartey
I've been considering using .local for my website, but after reading this article, I'll definitely reconsider.
Aug 20, 2023
Caroline Clarin
Thanks for sharing this article. It's crucial to consider all aspects of domain name selection to maximize online visibility.
Jul 13, 2023
Denis Labelle
I appreciate the insights on domain name extensions. It's important to make informed decisions when choosing a domain.
Jul 3, 2023
Teresa Brown
This article makes some compelling points about the drawbacks of using .local. It's definitely worth considering when choosing a domain name.
Jun 19, 2023
Judith Ranft
I found the discussion about domain name extensions very informative. It's definitely something to think about when creating a website.
Jun 7, 2023
Robin Vincent
I had no idea that the domain name extension could impact SEO. This article was enlightening.
May 24, 2023
Therese Heidrich
I always thought .local was a good choice for domain names, but I guess I was wrong. Thanks for the article!
May 22, 2023
D.A. Wallach
I never knew that using .local was a bad idea for domain names. Thanks for the heads-up!
May 14, 2023
Jimmy Bradford
Interesting perspective on domain name extensions. It's important to weigh the pros and cons before making a decision.
May 9, 2023
Taryn Lam
I never realized that domain name extensions could have such a significant impact on SEO. This article was eye-opening.
Apr 6, 2023
Cheryl Whetstone
Choosing the right domain name extension is crucial for online visibility. Thanks for shedding light on this topic!
Mar 30, 2023
Darren Linden
The importance of domain name extensions in SEO is often overlooked. Thanks for highlighting this issue.
Mar 27, 2023