If you do not make use of blogs to increase free website traffic, you will miss out on a number of opportunities to sell your products. Aside from giving you a viable URL in blog directories, blogs can serve a number of other useful purposes. In particular, if you make use of the WordPress platform, you may even be able to build a website that will help you make use of other marketing strategies.
Consider a situation where you would like to have a website that features drop down menus and a forum. When you make use of the Atahualpa theme for WordPress, you can have both elements in your blog. At the same time, you will also be able to register your blog with Technorati, Digg, Reddit, and other blog directories. This, in turn, will help you rank better with search engines, as well as make your site visible to blog readers.
In order to increase free website traffic with a blog, you will always need to provide relevant and useful material. Unfortunately, if you make use of information that is several years old, your viewers may already know about it from other websites. Therefore, if you want to draw repeat viewer traffic with a blog, you will need to pay careful attention to industry news and innovations in your niche. You can look at corporate websites dedicated to your niche in order to review articles found in their press room. You may also want to see if you can gain information about new products that are going to be released.
When you work with a blog format, you will either choose a journalistic format or something that looks more like a personal diary. Depending on your niche, one writing style will work better than the other when it comes to making sales. As may be expected, you may need to dedicate some time to trial and error before you find the best balance.
Many people that want to increase free website traffic feel their blog is the actual site. If you use certain WordPress themes, you will find that you have almost everything you need to justify this impression. That said, if you want to complete that impression, and make use of product branding strategies, it will be of some help to register a relevant domain name. This can also boost your search engine ranking, as well as make it easier to include your site information on business cards and letterhead.