eBook: Email Marketing Mojo
Generally, email marketing is more effective in many ways because of several underlying factors. These factors contribute to the positive attraction to use email marketing as a viable tool!
Sending email is first and foremost the cheapest if not a cheaper way of communicating. With the element of having the essence of a more personal tone and touch, the email marketing tool is able to deliver this sentiment quite well.
Using email as a communicating factor for marketing creates the circumstances for the user to deliver the message to the target audience directly instead of having the viewer search for it on the internet.
Doing it right can ensure that email marketing as a tool is an asset to building a respectable number of customers and to keeping then loyal.
There are several types of email marketing styles some of which include direct email, retention email, and advertising by tagging on other people’s email.
All of these, when applied to the correct target audience can generate the desired interest in any product or service.
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