eBook: Retargeting 101

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eBook: Retargeting 101

Who is easier to sell to – someone you have already had a conversation
with or a new prospect that is just discovering you and your company? If a
fisherman has a lot of luck in a particular spot, does he go back there, or
does he ditch his guaranteed fishing hole and take a wild shot at an area
he has never finished before? If you love reading a certain author and you
are ready for a new book, do you read that author again, or take a
chance on a new writer?

The answer to all those questions is obvious. You have a higher success
rate at anything when you revisit an experience where you had some
level of success in the past…




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