8 Amazing Benefits Of Choosing WordPress Development For Business Sites

Since its inception and discovery, WordPress sites have gained immense popularity in the tech arena. Especially, when it comes to developing highly interactive websites, it’s quite tough to find an option like WordPress. Apart from being the most widely-used and highly popular blogging software, WordPress also emerges as one of the best CMS platforms for non-blogging sites.

Right from its inception in 2003 to the present times, WordPress has been the perfect option for numerous web development projects. On that note, it’s high time to find out the numerous benefits and advantages offered by the platform.

Why choose WordPress?

If you are planning to build highly interactive, responsive, and functional business websites, WordPress will be the right option to choose. The platform will help you build the best websites and add more power to them.

Some of the top advantages of choosing WordPress over other platforms include:

1. Easy management

As a browser-based platform, WordPress offers easy and hassle-free site management. You can login from any location or device and manage your business website.

2. Easy-to-use

With numerous plug-ins and an easy-to-use interface, WordPress ensures smooth integrations. Adding blog posts, images, contents, and new pages happen to be quite easy and hassle-free with WordPress. The intuitive and simple interface of the platform reduces formatting time.

3. Search-engine friendly

Search engine crawlers find it quite easy to index WordPress sites. Thanks to the simple and clean coding offered by WordPress. Most importantly, WordPress sites ensure precise and comprehensive search engine optimization. The presence of Meta tags, description, keywords, and titles for every image ensures targeted and specific SEO.

4. Complete site control

With WordPress CMS solutions, you will gain the opportunity to perform regular updates on your site. WordPress offers complete site control, which reduces the dependence on your web developers. You won’t have to wait for their assistance and perform updates on your own.

5. No FTP software or HTML editing

While working with WordPress, developers will not require additional FTP or HTML software. As a self-contained platform, WordPress will help you create new blog posts, images, texts, and documents. Other than that, this particular blogging platform will also let you upload new documents and image galleries.

6. 100% customizable designs

Choosing WordPress as the platform for developing business websites will be beneficial in ways more than one. The platform offers 100% customizable web designs thus helping you ensure a unique experience for your target audience.

7. Plug-ins for functionality improvement

With unique, amazing, and affordable plug-ins, WordPress creates amazing opportunities for functionality improvement. You can add Twitter feeds, image galleries, Facebook FanBox, and event calendars to your site. Some of these plugins are also available for free.

8. Optimum Scalability

One of the direct benefits of choosing WordPress is scalability. Irrespective of the number of contents added and included by you; WordPress sites will offer optimum functionality along with scalability. Quite naturally, every business owner will wish to have a highly scalable business website that grows along with their dream ventures. The scalability offered by WordPress will make that happen.

These benefits will surely tell you why you need to choose WordPress while developing your business website. However, associating with the leading WordPress development company will emerge as a highly crucial aspect in this context.

The need for choosing leaders

When it boils down to ensuring successful WordPress development, there’s no denying the importance of associating with leading service providers. With in-depth knowledge and professional expertise, they will extend the best support to you.

Check out some of the benefits of choosing the top WordPress Web Development Companies for your project.

  • Know-how and experience: The top companies have not only professional expertise but also possess extensive experience. By choosing them, you will achieve the best WordPress web development projects.
  • Comprehensive assistance: Right from planning the project to executing it, the top WordPress developers will render comprehensive support. Site owners will have precious little to worry when they have the best service providers by their side.

With these benefits, the leading WordPress web development company will ensure the best experience for you.

Concluding note

Whenever there is a WordPress web development on cards, make it a point to choose the top developers. They will successfully ensure the best web development experiences for you.

7 Steps to Automate Your Online Business and Increase Sales

Today’s entrepreneurs care about being passionate about work and knowing that it has a larger meaning. As entrepreneurs, we like our work to make some impact and help to make the world a better place. At the same time, however, we like our work to be successful. Doing well by doing good. With the worst recession in decades in our rear-view-mirror, today’s entrepreneurs need to be extremely creative and do things efficiently. These 7 steps to automate your online business will increase sales and simplify your operations.

Automation is the key to building a successful business with fewer resources. To create awesome companies, as a team, and to use technology, ultimately to better the world is a common goal of today’s entrepreneur. But at the same time, today’s entrepreneurs don’t have the financial resources available to hire a team of workers. So the more that today’s entrepreneur can accomplish solo, the better.

Finding the formula to entrepreneur success is not going to be an easy journey or a simple task. You need to work at it. However, if you use these 7 steps to online business automation, you can start finding the success and building the future you have always wanted.

7 Steps to Building an Automated Online Business:

Here are seven steps that you can take on your journey to becoming a self-employed, free and highly successful entrepreneur without breaking the bank.

1. Build a WordPress Website

The most popular content management system available today is WordPress. As today’s entrepreneur, you will want to select the right content management system to build your website. WordPress fits the bill. It’s free, its secure, its customizable so you can implement these automation tips into your website and get close to reaching your goal of building an automated online business.

Choose a professional WordPress theme that is clean, fast, and responsive. We recommend StudioPress WordPress Themes. They are powered by the Genesis Framework, which in layman’s terms, means that the behind-the-scenes nuts and bolts of your website will be search engine friendly, responsive with instant updates and airtight security. Don’t waste time with the wrong WordPress theme. Choose a framework that is state-of-the-art and one that will update with the click of a mouse. Many sites are hacked (or just don’t use WordPress to the fullest) because they have not been updated and with StudioPress themes, the act of updating your code to the most recent technology takes just a click. Updating to the current version of WordPress and Genesis a snap. Everything is integrated, so you don’t have to call your developer. Save time and money.

First Impressions Count: Your website is only as good as your design and your web hosting company.

2. Build your Email List

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you’re not building an email list, you’re making a huge mistake, so get started right off the bat with your new business and begin building an email list.

Any networking event provides excellent opportunities to collect business cards, which can then be manually added to your email list. But if your like most entrepreneurs, there is not enough time in the day to attend every Chamber of Commerce event. So, in order to build your email list, you need to automate. The easiest and most effective way to automate your email marketing efforts is with Aweber Email Marketing. I have tried them all and I always come back to Aweber.

First, you need to determine who is your target audience. This simple exercise will help. First, answer these questions:

  1. What do your ideal subscribers want?
  2. What’s the main problem they have that you believe you can solve?
  3. What’s your method for solving that problem?
  4. What do you love to talk about more than anything?

Once you’re done, you simply combine them all. These are the people you are catering to. This is your target audience.

3. Write Compelling Content

The most effective way to grow visitors to your website or blog is to write compelling content. Yes, that’s right. The time you spent in English class in high school will finally come in handy. When you’re writing content, you will want to think about the audience you’re trying to reach… and call them out. Write evergreen content that helps, informs and satisfies your target audience.

  • Evergreen content is timeless content that is still relevant. You could go through your archives, or you could also use a WordPress plug-in like Revive Old Posts to simplify the process. There is also a killer tool that I use called MeetEdgar that allows you to publish a post and then automatically recycle your top posts several times on a schedule.

The number of subscribers you have is directly related to…

  1. Your ability to drive highly-targeted traffic to your blog.
  2. Your ability to convert that traffic into FIERCELY LOYAL subscribers.
  3. Your ability to get your readers to promote and refer you to friends.

Now it’s up to you you to take action and build your email list with compelling content.

4. Build your Social Media Profiles

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Think of each social media profile you create as a landing page for your brand. This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you.

10 steps you need to follow to create a successful social media profile:

  1. Your name – Be sure to enter the name you want to be found under.
  2. Your username – Think about what people will search for you, and make sure that your username is included in the URL.
  3. Your profile pic – Use a professional photograph, but not so much that you don’t illustrate some personality. Be sure to stick with the same picture as your default photo from one network to the next. This way people easily recognize you across all social networks.
  4. Your link – Make sure that your link is front and center so that people can find it quickly and click through to your website.
  5. Your bio – Take advantage of this to share only the best about yourself and your brand. And always – always – link to your website or landing page.
  6. Your interests – Look at these fields as an additional place to get some great keyword value. Find books, documentaries, and profiles of influential people in your industry and add those in these additional fields.
  7. Your background – A customized background will allow you to share additional information that may not fit in the fields of your profile.
  8. Your privacy settings – These vary from network to network, but you will want to make sure that the information you would like to be public is viewable.
  9. Your activity – Once your profile setup is complete, your on-going mission will be to maintain a healthy level of activity on your main social networks, which for most will be Twitter, Facebook, and LinkedIn. Automate this! We like Buffer. It’s inexpensive and a great way to keep your social media activity at peak performance.
  10. Your promotion – your website!

If you are short on time, concentrate on the Social Media Big Three:

  • Facebook
  • Twitter
  • LinkedIn.

Don’t forget to interlink your profiles to each other. If you can share multiple links on a social profile, make sure some of those are to your main social profiles.

5. Sync your Blog or Website

Add social share buttons onto your page or automatically post on social media whenever you publish a new article. Additionally, with Step 2 (above) you will have the ability to create a blog broadcast with Aweber so that each time you publish a new blog post to your WordPress website, Aweber will use your post to create dynamic newsletter and broadcast your content to everyone on your email list.

Why? Because research shows that the lead nurturing process today takes seven to eight “touches”. These seven to eight touches that it takes to qualify a lead are crucial components of the lead nurturing process, allowing marketing the opportunity to educate and inform prospects as they move through each stage in the buying journey. These touch points are opportunities to prepare leads for the final stage in the buying journey, the point of decision-making.

  • Sync your social media profiles to landing pages that are specific to your visitor. Our favorite automation tool for conversion optimization is Thrive Leads Landing Pages. Build an automated sales funnel that runs a highly optimized.
  • Sync your website with an opt-in form so that your visitors can easily subscribe to your newsletter:
    • Aweber has many templates that you can use to add an opt-in form to your website.
    • ThriveLeads has many different “triggers”. Trigger options can be the following:
      • Show on page load
      • Show after a certain period of time
      • Show when the user scrolls to a specific part of the content
      • Show when the user scrolls to a percentage of the way down the content
      • Show when the user is about to exit the page (exit intent) – this trigger option does not work on mobile devices.
      • Show when the form enters viewport
      • Show when the user clicks an element
      • Displays on click.

Customize which opt-in form displays, when and where with ThriveLeads. You can organize all the forms you want to display automatically on the site into different Lead Groups. Within each Lead Group, you can create and edit multiple opt-in forms at once, set them to appear in multiple places, and set up A/B tests.

We “connect” our ThriveLeads form to Aweber’s API so that when a visitor completes the opt-in form, their email address is automatically added to our master email list at Aweber. And from within Aweber, we have a blog broadcast setup so that when a new blog post is published, a nifty newsletter is automatically created using their templates and sent to addresses in our list.

And finally, we use Aweber’s form templates to display a static and well-designed, professional opt-in form in the sidebar of our blog. Again, when a visitor completes the form, their email address is automatically added the master email list managed with Aweber.

6. Analyze your Competitors

Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. SEMRush Online Marketing Tools automate your research and optimization efforts. SEMrush will make your job a lot easier by taking the guesswork out of researching the market and your competition. It takes the guess work out of your digital marketing time and helps you to know before-hand what works, and what is a waste of time.

7. Fill your Orders

If you are selling products online, you will soon discover that filling orders is time consuming. Automate your order fulfillment with Order Fulfillment by Amazon. With FBA, you store your products in Amazon’s fulfillment centers, and Amazon will pick, pack, ship, and provide customer service for them. It’s a tremendous time saver for you as you grow your online store.Keep these steps in mind if you are looking to gain the freedom that most entrepreneurs want. These steps may just be your path towards a more successful online business.The better the experience and the more valuable each of these important steps are, the more ready your leads will be to make a buying decision, and the more likely they are to convert to paying customers. The result is a highly organized, efficient buying journey that runs like a well-oiled machine. And one item that cannot be automated is you! Your leads and customers will want to have interaction, of some type, with you – the company owner. Be professional and always follow telephone and social media etiquette when communicating with the public. Remember, you are building your brand. And your brand is an asset.

12 WordPress SEO Hacks to Boost Your Business Website Traffic

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Schedule these tasks in your calendar to make your blog traffic soar!

1) Post New Stuff Regularly

Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.

Also size matters when it comes to content. Generally longer content ranks higher than shorter content. So strive to make your post at least 500 words.

2) Create a Keywords List

If SEO is a priority, then you’ll want to develop a keyword list. This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.

Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.

Hint: if you want a really targeted keyword list, hire an SEO expert!

3) Install an SEO Plugin

This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.

A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.

Again, this is something your web designer or an SEO professional can easily install for you.

4) Hand Submit to Search Engines

What good is a site if no one can find it? That’s why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.

You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help – they can actually hurt you.

Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.

The best practice is to manually submit your site to search engines yourself. WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.

If unsure, just ask your webmaster or SEO Specialist to set up these accounts.

5) Add Tags to your Posts

WordPress, straight out of the box, comes ready to embrace search engines. The tags features is one of those SEO friendly features you should take advantage of.

Be sure to add relevant keyword-rich tags to every post you publish.

6) Leave Comments on Other Blogs

Start linking more to other people’s posts on their blogs and encourage them to link back to you.

One search engine factor that Google considers is backlinking. A website that has more backlinks is considered more of an authority site and gets higher rankings.

7) Block Spam Comments

When people leave comments on your blog, it counts as content to Google. So if you have a website about DIY crafts and someone leaves 5 comments about “cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.

So blocking spam comments from posting to your blog will improve your SEO – as well as make your real blog readers happy.

8) Internal Linking

One easy way to get more traffic is to add internal links to your blog posts.

For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to “Other Related Articles You May Enjoy”: 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.

9) Use Image Alt Tags

For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.

Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance. So adding Alt tags helps Google find and include your images when someone does an image search.

10) Tweak Blog Post Titles

If you quickly wrote titles to your blog posts before, take time to review them first before publishing.

Your blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.

11) Add Social Media Sharing Buttons

When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.

So making it easy for readers to share your posts helps others Tweet and share your great content!

12) Update Your Theme

Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.

Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.

It’s smart to make sure your theme programming isn’t bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that’s why we only provide custom designed and built WordPress themes for our clients.

Tech Support For Business – Software Support For WordPress, Shopify + More

Tech Support has been a calling card of millions of contractors for well over 20 years now.

Like car mechanics in the 20th century, they exist to provide support to the millions of users of IT systems – many of which have very little to no support provided by the manufacturer.

Whilst a number of services have existed for many years, with the likes of GeekSquad providing 24/7 support, there is one issue with which most of these providers will not help – software.

Lack Of Software Support

Everything from web hosting, DNS, cloud email and even the systems running web infrastructure (WordPress etc) require constant maintenance, assistance and support.

This is generally not covered by the large tech support providers, leading a number of “smaller” providers to fill the gap.

The scope is simple – if you have a problem with WordPress, Microsoft Azure, Exchange, Office, Photoshop or any other software service provider, there are a number of ways to get the fixes provided by a support company.

The difference is that the majority of support companies do NOT deal with code – only surface-level issues which are generally fixable by looking at tutorials online. In fact, it’s not uncommon to find companies just relying other [third party] information to help resolve clients’ problems.

To this end, if you have issues installing & customizing WordPress themes, managing inventory in Shopify, fixing Javascript errors, ensuring that web servers are set up properly, fixing issues with domain names, etc – there are presently *no* providers to provide this level of granularity, even for a cost.

This is where a number of “software” centric support providers started to provide services – giving companies & people the opportunity to get their entire digital infrastructure running as smoothly as possible with the provision of underlying software-level support.

How It Works

The underpin to all of this is that there’s a “grey area” between where many “support” companies operate, and what clients end up needing.

This grey area has only grown in the past 5+ years, due to the increased importance of different “cloud” centric technologies, most notably Microsoft’s move forward with Azure and its accompanying services.

The “technology” business is undergoing a period of change. Soon, “software” will ALL be considered “services” – meaning that you’ll have apps for the likes of Amazon, YouTube and Evernote directly on your desktop – reducing the necessity of the web browser from a “do all” tool to simply an information consumption device.

Whilst this doesn’t matter, what it shows is that the “market” is moving towards a completely software/service centric model.

Thus, we get a number of businesses who end up in a curious position.

They may need their digital infrastructure managed, maintained and supported… but presently have no provider in a position to help.

It might sound trivial… but things such as how to get Evernote set up in the most effective way, designing & implementing effective systems with Zapier, or building out a strong spreadsheet for new businesses on Google Docs… no provider has the ability to go to such lengths to ensure that companies are running their digital infrastructure as smoothly or effectively in the “new” cloud era.

  • The “older” providers are too focused on hardware implementation / “infrastructure” level problems… new providers typically focus on menial issues with the likes of iPhones, Android and other tools.
  • The “software” centric provider gives users the ability to maintain this infrastructure as effectively as possible – essentially providing a shoulder for many businesses / consumers to lean on if they have *any* issues with their systems.

Both providers work in a similar way (providing “online” support staff, contactable via email, livechat or phone – and “offline” support dealing with localized fixes) – the difference lies in the effectiveness they bring to the work.

Software centric providers generally have much more experience of the different software tools for users. For example, they may have a particular way that WordPress is set up – or some Photoshop trick to ensure the best work.

This is what has lead many companies to begin looking at them as a means to ensure their growth.

What It Means

Ultimately, “software” support companies provide a more cost-effective method to receive code-centric fixes for many different errors that both “traditional” providers will not fix, and “software developers” will not want to get involved with.

The main competition for many of these service providers are actually software developers themselves… many of whom would happily provide fixes for $40 on the likes of Upwork or Freelancer.

I personally have many clients who need a HUGE number of fixes, but these fixes we ended up just doing for free (because they weren’t that big of a deal). Adding Google Analytics conversion tags, removing menu items in WordPress, automatically adding products in Shopify, managing CRM issues etc.

The point is that the “software” support provider typically charges a monthly, quarterly or yearly fee to provide users with the ability to contact them at any time of the day/night and have either an answer provided directly, or the request passed onto an expert who has specific expertise in the area of concern.

Whilst many companies don’t need the service immediately, it’s a HUGE timesaver, and great safety net for people who may rely on their website to operate – but don’t have anyone to provide immediate support if it goes down.

For example, a “WordPress blog” that receives 50,000+ visitors per day may have ZERO support infrastructure in place in case it went down, or had problems with speed etc. Who would you pay in a situation like that?

Coders generally charge by the hour and most of them don’t really have much expertise with high-traffic websites. This is the type of situation in which software-level support excels.

Which Providers Exist

In terms of “software” support provision, there are several providers who’ve come onto the scene in the past few years…

  • Bask (.) com – NOT software centric – services provided to consumers + business. Recurring revenue model which actually works relatively well. Unfortunately, very little software support
  • GeekSquad – NOT software centric – attached to BestBuy, GeekSquad are renowned for a decent quality of service. Unfortunately, they are not very well versed when it comes to software based issues
  • PCFixes (.) com – software centric – new service launched in 2018 to provide software-centric support – provides users with the ability to get specific fixes/help for the likes of WordPress, Shopify, Photoshop, Office, Outlook and more

The present state of the industry is that it’s growing rapidly, and that several of the above providers are in a very strong position to help a number of companies remain operational.

How Can Starting a Blog Be Profitable For Your Business?

Three main reasons to start a blog:

Simple and easy

A blog is easy to setup and maintain. It is very economical and user friendly, both for the reader and the the blogger who maintains the blog. WordPress is the widely used blogging software around. It is a database driven program that makes blogging easier and starting a blog faster. Self hosted WordPress blogs give more authority to the blogger than free Blogspot blogs and blogs hosted on WordPress.com. Its basically the free WordPress software running on your chosen web host. With lowering prices of web hosting charges, setting up a WordPress self hosted blog has become quite affordable.

SEO Optimized

WordPress blogs are by default SEO optimized. That means they are taken well by search engines. Getting listed on a search page is vital for traffic. People can find you while they are looking for something. Writing useful content with related keywords makes your posts ranked faster and in prominent locations. With WordPress, it all becomes so easy, you can hardly imagine in blogger or other blogging platforms.

Publicize your content

If you having a business, I would recommend you to start blog. This is highly beneficial, regardless of the costs in setting up a WordPress blog. A blog has a casual friendly tone and a reader takes up that as a good advise for buying stuff from you. Having your own domain makes it easy for you to be accessible. Showcase your products, give them your contact information for queries and when they pop up a message, give them your quote. Its all so simple and yet profitable. But before that get a WordPress guru to assist you in setting up a blog and help you from time to time.

Have You Considered Using WordPress For Your Small Business Website?

Even if you run a bricks and mortar store, having a small business website is extremely important. There are many people that search for things online and then go out on the town and shop locally for what they found. I understand that you are on a budget with little time to spare, but that’s why you should be considering WordPress as a software option for running your website.

WordPress is an easy to learn and modify content management system that is open source and continually being upgraded. Open source software is free and usually supported by a fanatical community of users. These users are not only making updates in the code, but they are constantly building plugins and themes which are free or very low cost, this makes the modification of WordPress extremely easy.

Adding new content to your WordPress website is a piece of cake. With the click of a link in your admin section section, you will have started creating a new post or page. I would recommend using your posts to write about new products in stock and temporary sales and I would use the pages to post about more permanent specials and coupons.

If you don’t have a mailing list, WordPress can take care of that for you as well. You can offer your customers a place to subscribe to your blog’s RSS feed by email through Feedburner and then every time you post, you readers will have your post delivered straight to their inbox keeping you towards the front of their mind. This isn’t the best option for maintaining an email list for your customers, but it is free with WordPress and it can be pretty effective.

I hope you have figured out by now that starting your small business website with WordPress is simple and easy on your budget.